innovative makeup

Setting Your Makeup With Powder Just Got An Upgrade

in

@bufferingbetty

Slay all day.

Finding products that make your makeup last all day is what makes a ‘holy grail’ product. Setting your face is the key and we’ve all got our tricks that work for our skin. Pressed powder, setting spray, and a loose setting powder all have a place in our makeup bags. Stila is bringing innovation to getting your makeup to stay all day with a new way to set your face.

Meet IN THE BUFF pOWDER sPRAY

 

That’s right! A spray setting powder!

Did setting your makeup just get easier or messier?

Here’s the thing. Unlike a typical liquid setting spray, which you apply directly to your face, this powder setting spray is meant to be applied to your brush.

 

In your fantasy, you can image an aerosol type of spray with powder that easily sets your face or applies lashes (bc i still have no clue how to). But in reality, the spray would camel spit powder on your face, get in your hair and ruin your outfit. I don’t think your makeup would even set well if you sprayed powder onto your face. You need to press it in into your skin.

Stila’s In The Buff Powder Spray has a little bit of a learning curve.

Learning how to spray this powder on to your brush may take a few rounds of practice.

One other concern is how much product is lost. When your spray the powder on to your brush, a lot of it just ends up floating in the air. So the bottle may contain .39oz but you absolutely will not get to use all of it. Some product gets lost when you use a loose setting powder but it looks like a lot more will be wasted from a spray bottle.

The up side is it’s quick! I imagine for a makeup artist this would be better that pouring out a loose powder then swirling your brush in it. Just spray on the brush and then apply on to a client’s face.

 
 

The Big Claim: “Stila's loose setting In The Buff Powder Spray feels like spun silk on skin. This microfine powder instantly blurs imperfections and sets makeup, while skin-loving, oil-absorbing ingredients mattify skin without making it look dry.” (source)

Need to know: Available in 3 shades, translucent, light/medium, and medium/deep
Avaiable at Ulta, Macys, and stilacosmetics.com
Shop here →

Can you see yourself using this powder?

NEW BRAND ALERT!: Subtl Beauty

in

@bufferingbetty

Meet Sublt Beauty.

If you are just taking the crosstown bus or boarding a cross country flight, this product should be on your radar.

Subtl Beauty

 
 

At a glance, my first thought was: How are you fitting a whole face in the palm of your hand?!?

Subtl Beauty has eliminated your need for an over sized makeup bag to put in your over sized purse without neglecting your desire to feel and look pretty.

 

Meet Rachel, founder and CEO of Subtl Beauty.

 

“I’m not an aspiring #MUA #Influencer or #trendsetter. I’m a woman with career goals, family responsibilities, a social life, and a very real need for portability in my beauty products...This is how the idea of Subtl Beauty came to be. I developed the Subtl Beauty stack to be compact enough to fit in my clutch for my sleepovers, but also big enough to hold full-size products for travel and daily use.” (source)

Rachel is all of us. Sublt Beauty is relatable.

 
 

Basics for a face that says, “I’m here!” or, “Where is my coffee, Josh?” or “Brunch is on me!!!”

 

It is the age of growing beauty brand inclusivity. More brands are pushing themselves to create shades other than medium to dark white girl. It is a mix of the frenzy that sparked from Fenty Beauty jumping off with 40 foundation shades combined with braver influencers being more vocal about not using or promoting brands that have PITIFUL shades ranges.

 

While there are only 5 shades of concealer available from this brand, I don’t want you to take that as vote against them. Let’s be real, Fenty launched 40 shades because regardless if the products sucked, everyone was going to buy and try them because, one word, Rihanna. They could risk investing all that shade development money. Subtl Beauty literally had a kickstarter campaign to get support. I think this is one of those brands we will find in Target in just a few years if we support just another working woman who had a vision to give other women something the market wasn’t offering them.

Subtl Beauty created a chart to help you find your shade! If we have a similar complexion, I think medium might work for us with a sheered out application! I used the Too Faced Born This Way Concealer in shade Warm Beige. The chart lists the shade Honey as a match for their medium shade. Honey is three shades deeper than my Too Faced shade and described as ‘tan neutral.’ (source)

 
 
 

I’m a huge fan of beauty influencer, Jackie Aina. Like many of us, I’ve watched her apply her concealer a 1000 times. She often uses Nars concealer shade ‘amande’ which is listed as a shade match for Subtl Beauty’s dark concealer. She describes her complexion as dark and often acknowledges that brands tend to stop their complexion shade range right around her skin tone. Unfortunately neglecting an entire group of women ready to make beauty purchases if only they were available to them. If you are deeper than Jackie, you may not have a concealer from Subtl Beauty just yet. I will also say that their Instagram could use a huge serving of diversity not just for the sake of diversity but because anything less is just unacceptable.

 
 

Subtl Beauty also has a cute brush available!!

 

Sublt Beauty basically looked at my makeup bag and was like, “biiiiitch, that is unacceptable! LESS!”

The smooth clean lines and minimalist look of Subtl Beauty will make you look at your own makeup bag and feel like a hoarder.

Here are my essentials for my basic go to makeup look. Stacked, because why not. This excludes mascara, brow gel, and all the cotton swabs I carry to edit my work. plus the two full sized makeup brushes I need to get all of this on my face.

Subtl Beauty gives me that Milk Makeup minimalist feel without all the bulk. While Milk Make up has that ‘so chic, too cool’ vibe, Sublt Beauty has that “CEO + confident in my looks” feeling.

I think the stackable makeup is accessible for makeup wearers at all skill + interest levels. If you are just trying to look + feel better at a morning meeting or on a coffee date, this is perfect to just keep in your bag. You can get ready in your Uber on your way to catch up with some friends, too. Business, casual, date, party. In your small purse!

Simple. Subtl. Beauty.