@bufferingbetty here! I love Rihanna so when I found out she was launching a cosmetic brand -I fangirled! Here is what you need to know about Fenty Beauty!
Fashion icon, Rihanna, just dropped her very own cosmetic line. It is nothing like we have seen recently with other celeb makeup lines that exist only in low quantities on one website. Fenty Beauty launched in 17 countries. On its own website, sephora.com and harveynichols.com (UK), and in stores at Sephora and Harvey Nichols. Go ahead -fangirl!
Fenty Beauty's products price in ranges from $54 for a trio, $34 for a single at max item to $10 for a refill. Honestly, that is way more affordable than I expected. However, it shouldn't be. Rihanna designed this line with inclusion in mind. That begins with skin tones but it must also involves accessibility. If her prices were too high, she would be alienating part of her fan base. She was very hands on with this whole project, she even hand picked the models.
Launch party dress; photo from here
On her Facebook Live, which covered Fenty Beauty's launch party, when asked what was most important to her about creating her cosmetic line Rihanna said, "I wanted girls to feel included. I wanted all my friends to feel included." She goes on to talk about how her friends all talk about having a hard time finding something that works on their skin and she wanted to make sure that she had something for everyone. That social responsibility that Rihanna felt, a responsibility so many beauty brands negate, is why Fenty Beauty is calling itself "Beauty for all."
Swatch of Fenty Beauty's Gloss Bomb Universal Lip Luminizer from Harveynichols.com
Rihanna was asked if she had to pick one item from Fenty Beauty that everyone needed to have, what would she choose. She threw her head back and pressed her hands together, you could tell she didn't want to choose just one! She finally answered: Killa Watt. Her Freestyle Highlighters
Fenty Beauty isn't just liquid lipstick and liners. It is 40 shades of foundation, it a primer, powder and stick highlighters, it is tools, it is travel-friendly. It is was obvisouly designed by someone who knows makeup and is passionate about it. Crafted to bring something to the beauty industry and not just to reap the benefits of its name.
Stand Out Products From Fenty Beauty
Pro Filt'r Soft Matte Longwear Foundation; $34
Medium buildable coverage for all skin types, formulated with 'climate-adaptive technology that’s resistant to sweat and humidity.' Girl, I needed this is July!
Match Stix Shimmer Skinstick; $25
Made to be fun! Embrace a color you wouldn't typically wear as a highlight. At the Fenty Beauty launch party, Rihanna repeated said, "It's makeup, have fun. Play and don't be serious!" Her products 100% cruelty-free!
Heart went into this line! I can't wait to try some myself. Thank you, Fenty Beauty for remembering the importance of inclusion! It would have been easy to release 10 shades of foundation and call it a day but you went above and beyond! Good luck and I'm excited to see what else you come up with!