Fast Beat: Look like you took a hour but you did it on the train.

In the age of complicated makeup application, The Lip Bar is giving you back your time. No overly complicated brow routines, no 8 steps to complexion. None of that exists in the launch of their new products that will give you a put together look for where ever you deem makeup necessary.

Meet Fast Face

We’re all reeling from the release of their Skin Serum Foundation in 26 shades!

Just a glance at the shade range, and you can see that WOC with deeper skin tones were at the center of this launch.

Broken down into 6 shade families starting at 1 O’clock t0 6 O’clock.

Founder, Melissa Butler, breaks down the shade families to help you more easily identify your shade. She explained the families by comparing them to a celebrity who would fit the range. She didn’t say a celeb for the lightest group of shades but she said the were very fair. The 4 0’clock shade range correlates to her skin tone, too. Here is the rest of the list.

2:00 Stay Ready - J. Lo

3:00 Boss- Lauren London

4:00 Stuntin’ - Melissa Butler

5:00 Vogue - Kelly Rowland

6:00 Squad Goals - Lupita

The packaging is designed to make application mess proof. The brush head dispenser means you don’t have to add extra tools into the mix. Just pump the bottom and the serum foundation flows through the bristles.

This finish tho!

A breathable, skin like glow for a healthy looking finish.

Hygenic? Yes, they thought of that, too!

Twist the base to pop off the cap and you’ll be able to clean the brush without compromising the integrity of the foundation.

There is a downside to a brush being built in. You cannot return the foudation. It’s a matter of cleanliness. “The brush has been used.” In short, this means, they would absolutley not be able to resell the foudation. Picking your shade online is tricky, even with The Lip Bar’s shade finder. However, of course, they’ve got a solution! You can get three free samples to find your shade. Just pay for shipping!

Why ‘Fast Face?’

Foudantion. Face Palette (with face powder, blush, contour, + highlighter). Eyeliner. Mascara. Poppin’ Lip. That’s the summary to the Fast Face. It all can fit in a small pouch and you’ll look like you used all of the Target beauty section to acheive your look.

Let’s be real:

Have you seen a makeup tutorial lately. On IG or Youtube or even on Sephora’s product videos? Why is it taking 8.4 million steps to get a “natural, everyday, casual, no-makeup makeup” look??

Complex riddles with twists and turns leaving viewers with unanswered questions. If you were just starting out with makeup, you’d be tricked into thinking you’ll need so many proucts for the simplist look.

The Lip Bar pushed away all of the fluff and has streamlined beauty for real life. For people who need to be ready to go like right now.

While riding a train, Melissa Butler came across a woman who literally needed her new launches. That’s who The Lip Bar is designing for. She shared on her IG stories a woman riding the train while doing her makeup. The Skin Serum Foundation would have shaved her from having makeup hands.