Next on the list of “Interesting Ingredient, But What Does It Do?” was the highly proclaimed, sapphire dust. Well, I couldn’t have rolled my eyes harder at this one. After Googling plenty of different variations of, “what is sapphire dust?”, “what does sapphire dust do?”, none of my questions were answered especially in regard to what Milk Makeup claims to provide, “dimension and depth”. At this point I’m a little skeptical because I’m getting the feeling Milk Makeup is marketing to a consumer who will buy anything that sounds ‘natural’ or ‘better for you’. Honestly, I don’t see any need for sapphire dust in a mascara, but Milk seems to think it’s an important enough ingredient. I won’t lie, it does sound pretty cool to say you’re mascara is made out of activated charcoal and sapphire dust. But, it doesn’t change the fact that this mascara really fell short. I would have loved if the dust provided a reflective property to make the lashes seem fuller or longer. Anything to make them seem less unenthused. With Milk boasting about their Ubame mascara being 75% natural ingredients, I was convinced at this point they’re just throwing shit in there to sound cool. And the reason why I’m saying that is because ,they got me. I thought these two ingredients were both interesting enough, to have high hopes for the mascara. I was hoping the notable ingredients were more than a shock factor, but functional ingredients. Unfortunately for me, this formula caused my eyes to it itch shortly into the day. It is highlighted to be a buildable mascara and I found myself applying it close to four times before seeing some drama. I think the excessive coats, mixed with a drier formula caused the mascara to flake under and into my eyes resulting in my eyes becoming extremely itchy. So not only were my eyes itchy but black flecks were sticking under my eyes, and it looked like I haven’t been getting much sleep. I didn’t put all of this together until I started reading some reviews claiming the same reaction.
