@bufferingbetty

Shape Tape Becomes Face Tape

Tarte has done it! Shape Tape Concealer has dominated the beautysphere for a long time now. It is Ulta’s Best Selling concealer. Will the foundation version of the full coverage concealer be in your next monthly favorites?

Meet Face Tape Foundation

Tarte hasn’t announced the release date just yet but follow us on our Instagram, @meetpepperb and we’ll keep you updated.

“Coming soon to ‪tarte.com‬ & [Ulta] 💜” source

It comes in 50 SHADES!!!

Do you remember when Tarte first tried to launch a Shape Tape-esque foundation about a year ago. The Shape Tape foundation was not the success many of us thought it might be. The original release included a dewy foundation and a matte foundation of the same name. But each formulation was only available in 12 or so shades.

Because the shade range was so far from inclusive, a few big name beauty influencers announced they would not be reviewing the product specifically because of the, well, joke of the shade range that was available. It surely wasn’t the only reason this foundation didn’t maintain interest like the concealer, but it was a big factor.

But that was then and this is now!

The Big Claim: “longwearing, full-coverage vegan foundation mattifies, hydrates & brightens your appearance … transfer-proof, waterproof & sweatproof” source

Raise your Hand If you can’t wait to add this to your cart!

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Danyelle Valentin // @bufferingbetty

BRB, off perfecting that under-eye triangle.

If 2017 was the year of color corrector, and 2018 was the year of blush, I’m left wondering what 2019 will be crowned the year of. My prediction is concealer! Since Tarte’s concealer, Shape Tape, lined beauty counters and brightened the under eye hallows of beauty lovers across the land, competing brands have been trying their best to topple the top-selling, top-rated, cherry-on-top concealer. Even Tarte! After Shape Tape, an Ulta exclusive, was a major success, Tarte released their Creaseless Concealer. It wasn’t a smash hit like Shape Tape. Nothing has been. But a new year means new beauty launches. Some of the most highly anticipated launches are concealers. Here are a few that will have you clicking ‘add to cart.’

1. Make Up For Ever Ultra HD Self-Setting Concealer

The Big Claim: Self setting! What? How? Is it wizardry? Either way, it’s already chilling in my cart waiting for my income tax check to clear.

Need to know: 22 shades. $28.
Avaiable at Sephora and makeupforever.com
Shop here →

2. Milani Conceal + Perfect Longwear Concealer

The Hype: It’s a concealer to go hand in hand with MIlani’s foundation that goes by the same name. The foundation is know for the potency of it;s pigmentation.

Need to know: 18 shades. $8.99
Avaiable at Ulta and milanicosmetics.com
Shop here →

3. Fenty Beauty Pro Filt’r Instant Retouch Concealer

The Fenty Effect: From its takeover of the beauty industry, Fenty Beauty set a new standard of true inclusion by debuting with 40 shades of foundation. They went even further with their concealer launch: 50 shades. Bonus: 8 setting powders accompany the range!

Launch date: Jan. 11th!

4. L’Oreal Infallible Full Wear Waterproof Concealer

The Big Claim: Waterproof. 24 hour wear. Full coverage. So basically the exact concealer you need to wear to the gym while you push yourself through these new year’s resolutions.

Need to know: 25 shades, $12.99
Available at Ulta and lorealparisusa.com
Shop here →

5. Smashbox Studio Skin Flawless 24 Hour Concealer

The Big Claim: Won’t clog pores. As someone who has had to deal with back stabbing concealers that made me look so good but treated my skin so bad, this gives me hope! This promise better not play games with my heart.

Need to know: 30 shades, $24
Available at Sephora and Macy’s
Shop here →