The hottest Concealer could now be the hottest Foundation and we’re so ready for it

@bufferingbetty

Shape Tape Becomes Face Tape

Tarte has done it! Shape Tape Concealer has dominated the beautysphere for a long time now. It is Ulta’s Best Selling concealer. Will the foundation version of the full coverage concealer be in your next monthly favorites?

Meet Face Tape Foundation

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Tarte hasn’t announced the release date just yet but follow us on our Instagram, @meetpepperb and we’ll keep you updated.

“Coming soon to ‪tarte.com‬ & [Ulta] 💜” source

It comes in 50 SHADES!!!

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Do you remember when Tarte first tried to launch a Shape Tape-esque foundation about a year ago. The Shape Tape foundation was not the success many of us thought it might be. The original release included a dewy foundation and a matte foundation of the same name. But each formulation was only available in 12 or so shades.

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Because the shade range was so far from inclusive, a few big name beauty influencers announced they would not be reviewing the product specifically because of the, well, joke of the shade range that was available. It surely wasn’t the only reason this foundation didn’t maintain interest like the concealer, but it was a big factor.

But that was then and this is now!

The Big Claim: “longwearing, full-coverage vegan foundation mattifies, hydrates & brightens your appearance … transfer-proof, waterproof & sweatproof” source

Raise your Hand If you can’t wait to add this to your cart!

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Is Powder Foundation Making A Comeback?

@bufferingbetty

Will this old school rap be a new school hit?

Have you felt it too? There are changes happening in trends lately. Recent product launches + the looks that have come down the runway are hinting that what has reigned for the past few years may be phasing out.

Brands have been extending their popular foundations ranges to include a powder formulation.

Both Estee Lauder and Maybelline have released powder foundations this year!

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Maybelline SuperStay Full Coverage Powder Foundation

Need to know: 12 shades, $11.99, matte finish
Avaiable at Ulta
Shop here →

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Estee Lauder Double Wear Stay-in-Place Matte Powder Foundation

Need to know: 41 shades. $42
Avaiable at Sephora
Shop here →

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Other brands like Kat Von D have reformulated + repackaged their original powder foundations.

This STUNNING GOTHIC beauty lauches 1/25!!!

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Kat Von D Lock-it Powder Foundation

Claim: The ingredient “[k]aolin, a clay mineral, helps give a diffused, matte finish without feeling dry” (source)

Need to know: 26 Shade, $36
Avaiable at Sephora
Shop here →

J. Cat Beauty describes their powder foundation as “hydrating.”

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J Cat Beauty Aquasurance Compact Foundation

Need to know: 8 shades, $13.99
Available at Ulta
Shop here →

With all that being said…

Will powder foundation ever replace the popularity of liquid foundation?
I don’t think so. All makeup application takes practice to master but powders require a little more finessing.

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Poor application of powder can age you. Whether you’re 32 years old or 57 years old, there’s a good chance you don’t actually want to look 15 years older than you are.

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If you have oily skin, powder foundation can probably be the key to getting that lasting look. Finishes of powder foundations tend to be matte. Matte looks have been getting more attention recently.

Dewy skin elevated to glass skin but maybe that trend is starting to phase out too.

Makeup looks that emerged from Autumn/Winter Fashion week had a mix of dewy, matte, and ‘natural’ finish in complexions. Harper’s Bazaar put together the looks from the week and you can see the full break down here →

There is a shift in the beauty industry. Let’s see where it goes!

If you’ve got dry skin and want to give powder foundation a fighting chance, make sure you’ve got a good setting spray on deck!

Related: 4 Beauty Sprays for Dry Skin

Liquid or Powder, Make it a moment

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What product Taylor is using for light airy coverage this summer 2017

by @twist.it.tea

Photo by Liza Prideaux

It’s summer time in NYC and since moving here I’ve realized why people leave during these few months. Apart from the city smelling like steaming trash, it’s blazingly hot and I’m no stranger to sweating my face off – figuratively and literally.  Year round I take the minimalists approach to face makeup as I enjoy my sleep and doing my makeup in the morning just to sit at a desk by myself is in no way appealing to me.  If I’m going out I’m a little bit more gung ho about applying makeup but since I’m at the office 5 days a week, 8 hours a day -  the bare minimum works just fine.  I really love this product because it’s there for me when I need a quick coverage and also steps up to the plate when I need a full face for being social.  At first I was a little confused by the product description on Sephora claiming it as a foundation, but I found it to be more of a CC cream.  I normally apply using my finger tips and as soon as the formula pumps out you can automatically tell it has a light weight feel to it.  It’s like a thick moisturizer but with great coverage.  To my surprise the discoloration on my cheeks that I have been successfully getting rid of the last 6 months were covered and evenly colored.  When I want a little bit more coverage I use my trusted CC cream on the problem areas.  This formula feels luxurious on your skin and it stays put throughout the day eliminating the oil that tends to accumulate by 6PM.  It does have a 20SPF but I always use a higher SPF underneath because I am not one to play games with the sun at my age.

Usually I’m not very confident without the rest of my face done (even if it is the bare minimum) but I decided to wear it alone and I honestly couldn’t find a single issue with my selfies even under these HORRIBLE showroom light fixtures (think: bright, white, fluorescent lights).  There’s a lot of good stuff in this product, it’s packed with “nourishing ingredients, including peptides, vitamins, and moisturizers”(Sephora).  It also holds Gatuline® Radiance which is THE ingredient to intensify brightness, even your tone and improve texture.  These factors are highly important to me when purchasing a CC cream because with all of my aforementioned skin issues, finding a product that simultaneously improves my skin while covering my blemishes and making me more radiant is a homerun. I really love this product and will continue to purchase it once I run out.  I really appreciate a formula that doesn’t require the use of half a bottle in a few weeks span.  A little product goes a long way.  You’re getting your money’s worth while not compromising your desired appearance. Totally worth throwing this guy in your cart if you’re on the fence !!  

Retails for $34 at Sephora

Cover FX Custom Cover Drops Review

Cover FX Custom Cover Drops Review 

By Amanda V. 

his innovative little bottle of pure perfected liquid pigments is an absolute game changer. Yes, I am slightly late to the party but I'm here nonetheless. This product, Not to be used alone, is perfect for creating your own foundation, tinted moisturizer or BB cream. You have control of how sheer or full you want your your coverage to be. The results you end up with is BOMB!! 

The concentrated drops are thin enough to perfectly mix with any primer, moisturizer or serum as well as adding more pigment to any other base like foundation or BB Cream to bump up the coverage but without the heavy cakiness. The pigments contain a biochemically skin-like ingredient (lecithin) giving you a seamless, flawless finish and leaving you with that "your skin but better" look that we all know I favor. I tried the drops a couple of different ways. If you use a serum or oil (I used Josie Marian Argan Oil with 2 Custom Cover drops) your skin would end up with the most hydrated, luminous finish, which would be incredible for the winter months. I also tried it with My Glossier Priming Moisturizer and it gave me the most stunning dewy, radiant finish. I think this could possibly be my new go-to base. I am definitely keeping these drops in my everyday makeup bag. 

The Cover FX Custom Cover Drops is a product I'd use especially when I go away on a tropical vacation or during the Summer months when I have a tan and don't match any of my foundations. I would get these drops a shade (or 2, depending on the shade of my tan) darker so that I can alter the shade of all of the foundations I already own to match my sunkissed skin.The only con about this product is the packaging, but it's more of a personal preference kind of thing. The slender Dark, glass bottle is great, I just absolutely loathe the dropper. I wanted to throw it across the bathroom multiple times. I'd rather carefully pour out a small drop which is what I found myself doing. With this product, you only get 0.5oz for $44. Although it's half the amount of the average foundation which is usually 1oz, being that it's super concentrated and you would only need 1-2 Drops of product at most for a full face, you get twice the amount of product so its like having 1oz of product (or more depending on how many drops you'd use). This is a complete steal for the amount of product you get as well as the quality because this little bottle of concentrated pure pigment is ACE!!! I definitely recommend, especially to anyone who wants to play around and create their own perfect base with their ideal coverage.