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Shape Tape Becomes Face Tape

Tarte has done it! Shape Tape Concealer has dominated the beautysphere for a long time now. It is Ulta’s Best Selling concealer. Will the foundation version of the full coverage concealer be in your next monthly favorites?

Meet Face Tape Foundation

Tarte hasn’t announced the release date just yet but follow us on our Instagram, @meetpepperb and we’ll keep you updated.

“Coming soon to ‪tarte.com‬ & [Ulta] 💜” source

It comes in 50 SHADES!!!

Do you remember when Tarte first tried to launch a Shape Tape-esque foundation about a year ago. The Shape Tape foundation was not the success many of us thought it might be. The original release included a dewy foundation and a matte foundation of the same name. But each formulation was only available in 12 or so shades.

Because the shade range was so far from inclusive, a few big name beauty influencers announced they would not be reviewing the product specifically because of the, well, joke of the shade range that was available. It surely wasn’t the only reason this foundation didn’t maintain interest like the concealer, but it was a big factor.

But that was then and this is now!

The Big Claim: “longwearing, full-coverage vegan foundation mattifies, hydrates & brightens your appearance … transfer-proof, waterproof & sweatproof” source

Raise your Hand If you can’t wait to add this to your cart!

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Will this old school rap be a new school hit?

Have you felt it too? There are changes happening in trends lately. Recent product launches + the looks that have come down the runway are hinting that what has reigned for the past few years may be phasing out.

Brands have been extending their popular foundations ranges to include a powder formulation.

Both Estee Lauder and Maybelline have released powder foundations this year!

Maybelline SuperStay Full Coverage Powder Foundation

Need to know: 12 shades, $11.99, matte finish
Avaiable at Ulta
Shop here →

Estee Lauder Double Wear Stay-in-Place Matte Powder Foundation

Need to know: 41 shades. $42
Avaiable at Sephora
Shop here →

Other brands like Kat Von D have reformulated + repackaged their original powder foundations.

This STUNNING GOTHIC beauty lauches 1/25!!!

Kat Von D Lock-it Powder Foundation

Claim: The ingredient “[k]aolin, a clay mineral, helps give a diffused, matte finish without feeling dry” (source)

Need to know: 26 Shade, $36
Avaiable at Sephora
Shop here →

J. Cat Beauty describes their powder foundation as “hydrating.”

J Cat Beauty Aquasurance Compact Foundation

Need to know: 8 shades, $13.99
Available at Ulta
Shop here →

With all that being said…

Will powder foundation ever replace the popularity of liquid foundation?
I don’t think so. All makeup application takes practice to master but powders require a little more finessing.

Poor application of powder can age you. Whether you’re 32 years old or 57 years old, there’s a good chance you don’t actually want to look 15 years older than you are.

If you have oily skin, powder foundation can probably be the key to getting that lasting look. Finishes of powder foundations tend to be matte. Matte looks have been getting more attention recently.

Dewy skin elevated to glass skin but maybe that trend is starting to phase out too.

Makeup looks that emerged from Autumn/Winter Fashion week had a mix of dewy, matte, and ‘natural’ finish in complexions. Harper’s Bazaar put together the looks from the week and you can see the full break down here →